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When Kenny Rogers crooned, "You got to know when to hold 'em; know when to fold 'em" he wasn't just talking about reading his opponent -- he was talking about knowing the proper odds for the situation, and evaluating the expected value of a call, fold, or raise. In the following pages, you'll learn concepts critical to profitable play. By the time you're finished, you'll understand the role expected value, pot odds and implied odds should play in your decision-making process at the table.